Summer Salt

Founded by Danny Lyu, a former SoCal surfer, Summer Salt embodies surf culture and the food that rolls with it. Danny collaborated with my team at Hungry Studio to bring the burritos stuffed with fries that he inhaled during his teenage years to NYC.

MY ROLE

Lead Designer
Illustrator
Art Direction

CREDITS

Fed Pacheco & Jordan Hill, Creative Team
Hungry Studio, Photography

Menus

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Storefront & Interior

We partnered with a local neon sign artist to breathe life into the Summer Salt storefront, transforming it into a captivating display of custom neon art.

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We worked with local chainstitch artist, Chainsmoke, to produce this banner for the main dining room.

Packaging and Uniforms

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To Go Bag

The to-go bag we designed for Summer Salt has a surprise – an eye-catching patterned gusset.

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