Rad Birds at Home

The COVID-19 pandemic had a significant impact on NYC's fast-casual restaurants. In response, FGC offered customers the option to order pre-marinated whole Rad Birds to cook at home. We designed custom packaging for the chickens, produced instructional videos, and created assets for social media, email, and web channels.

MY ROLE

Designer
Illustrator

CREDITS

Fed Pacheco & Jordan Hill, Creative Team
Hungry Studio, Photography & Video

Packaging 

Cooking Instructions

Website

How to Carve a Whole Bird Video

As part of the campaign, we produced a video guiding customers on how to prepare their Rad Bird at home. QR codes on the packaging directed them to this video. I designed the instructional illustrations and title cards for this part of the project.

Social Media Assets