Melt Shop Packaging

I headed up the design for Melt Shop's packaging makeover during my time at Hungry Studio. We created a graphic system, channeling the vibes of NYC murals and all things melty, while staying true to and expanding their brand style.

MY ROLE

Lead Designer
Art Direction
Motion Designer

 

CREDITS

Fed Pacheco & Jordan Hill, Creative Team
Hungry Studio, Photography

MS_System_Hungry_1600x400-01
MS_CaseStudy_Bag-min

Graphic System

The graphic system is composed of strong geometric angles, Melt Shop's toast symbol, and a molten black and white pattern that I created by manipulating stripes in After Effects.

MS_CaseStudy_gROUP_2021-09-09-min
MS_CaseStudy_Napkins_3000x1941-min
MS_CaseStudy_Tshirt
MS_CaseStudy_CateringBox-min
MS_CaseStudy_Boxes_2021-09-24-min
MS_CaseStudy_Cup
← Blue Park Kitchen
→ Fields Good Chicken
View