I headed up the design for Melt Shop's packaging makeover during my time at Hungry Studio. We created a graphic system, channeling the vibes of NYC murals and all things melty, while staying true to and expanding their brand style.
Lead Designer
Art Direction
Motion Designer
Fed Pacheco & Jordan Hill, Creative Team
Hungry Studio, Photography


The graphic system is composed of strong geometric angles, Melt Shop's toast symbol, and a molten black and white pattern that I created by manipulating stripes in After Effects.
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