Blue Park Kitchen

Blue Park Kitchen emerged from the belief that food should be nourishing, honest, and delicious. The founder, inspired by the cozy, classically New York feel of Park Slope, where she once lived, sought a brand identity that brought the tranquility of the park indoors. Drawing inspiration from architectural elements in NYC parks and subways, my team and I designed a brand identity for Blue Park Kitchen that reflects this vision.

MY ROLE

Lead Designer
Illustrator

CREDITS

Fed Pacheco & Jordan Hill, Creative Team
Hungry Studio, Photography

Menus

I created menu header artwork that draws inspiration from the monument found in Grand Army Plaza, with added Blue Park ingredients, of course.

Storefront

Wallpaper

I had the honor of hand-illustrating the wallpaper for Blue Park Kitchen, drawing inspiration from their commitment to local, seasonal foods. The custom pattern seamlessly integrates plants native to New York and ingredients featured in Blue Park Kitchen's menu.

The Process

We engaged in multiple rounds of collaboration with the client to incorporate the ideal plants into the design. Achieving a flawless, seamless pattern posed some challenges, but it turned out just right!

Uniforms

Inspiration

To capture the essence of the founder's former neighborhood, I drew inspiration from a day spent photographing the architecture in Prospect Park and Park Slope.

© Brooke Qualman Design. All rights reserved. 
The work shown on this site is the intellectual property of Brooke Qualman and/or the featured clients. No images, designs, text, or other materials may be copied, scraped, downloaded, or used to train, fine-tune, or otherwise develop artificial intelligence systems without explicit written authorization. Unauthorized use is prohibited and may constitute copyright infringement and breach of intellectual property agreements. And if you like what you see, just hire me ; )