Revere Ware Rebrand

Boston-born in 1801, Revere Ware has gained recognition for its premium stainless steel and copper-bottomed saucepans and skillets. As they gear up for 2024, Hungry was given the task of reimagining the brand, blending its deep-rooted history with a sleeker, more modern commercial aesthetic.

MY ROLE

Lead Designer
Art Direction

CREDITS

Fed Pacheco & Jordan Hill, Creative Team

Branding History

Reaserch & Ideation Phase

Devoted collectors eagerly sought out cookware adorned with Revere Ware's pre-1968 double ring logo, emblematic of superior quality and increased copper content. Harnessing this symbol, we integrated it with a redrawn logotype, reconstructed from an earlier version of the Revere Ware logo that also signals quality to collectors and history buffs alike.

My sketches from the logo exploration phase

The Results

The final branding pays hommage to Revere Ware's historical marks while bringing a welcomed, sleeker update to the look and feel.

We integrated engraved scenes of Boston harbor into the new branding to reinforce Revere Ware’s historical ties.

We created a flexible packaging system that works for everything from single utensils to full sets for Revere Ware to kick start their new branding.